25 Sep 3 top tips for a successful website design
1. First Impressions
The homepage of your website should act as a platform from which visitors can easily navigate to the areas of your website that are of interest to them. Your website homepage should be engaging and appeal to the type of person that you are looking to attract.
Someone will generally make a decision on your website within just 3-5 seconds. Therefore if your website homepage does not make the right impression, they simply will just look for the next one down in their Google search.
Think carefully about how your user will find the information that they are looking for. If the structure of your website is too complicated they will simple loose interest. Think about how you can categorise your key services or products to allow your user to easily search for what they require.
Don’t over crowd the pages within your website with masses of irrelevant content. There is nothing more frustrating for a user than having to scroll endlessly down a page. Think about how you will provide them with the information that they are looking for in a well-constructed page that is easy on the eye. Use bullet points to summarise key topics and place in suitable imagery in order to enhance a message.