I’m sure you look at some of the big brands such as McDonalds and Coca Cola and see how they communicate with their target market and how their customers seem to form an emotional attachment with their brand. However, you ask yourself “How important is brand identity for a small business like mine?”
As competition increases and consumers pay closer attention to what they spend, it is becoming more and more important to stand out within your market to ensure that your business succeeds. Your company logo design plays a vital part in defining your business amongst the masses of completion that are out there. An effective logo design will become a memory hook for your business and ensure that your customers think of you when they are next ready to spend.
It’s common knowledge that as business owners we all require a steady stream of new customers to ensure that our businesses thrive. However, I am sure that you have experienced the displeasure of having interest from prospects that are not really the types of people that you are looking to work with. To help reduce this problem I am offering 3 tips on how you can attract the right type of customer to your business;
Running a small business is hard work and very time consuming. Whilst you cannot guarantee that your business will not fail, you can do certain things that will increase the chances of it being a success.
So almost everybody seems to have one, but how will your business actually benefit from having a website? Just because you may already have a website doesn’t mean that you are getting any rewards from it.
1. First Impressions
The homepage of your website should act as a platform from which visitors can easily navigate to the areas of your website that are of interest to them. Your website homepage should be engaging and appeal to the type of person that you are looking to attract.
As we all know the business card has been around for longer than we can remember and its usage and purpose has never changed. However, the rise in social media may be seen as a threat to this small marketing tool.
Are you in the midst of developing your new business idea, but struggling to decide upon a satisfying business name? Getting the right business name is highly important and will build the foundations of your future brand identity.
I am pleased to announce the opening of Stanley’s Fish and Chips in Halifax. I began working with business partners Gareth Carney and Michael Hustler a few months back after they approached me to create their logo design and brand identity. They were keen for their new fish and chip shop to have a modern and fresh feel yet without losing their traditional values. I worked with them to develop a range of concepts in accordance to the design brief. I developed a graphic style including colours and typefaces that would then be applied to marketing materials such as flyers and loyalty cards.
As a small or start-up business owner you are no doubt at a stage where your business is ticking over well. However, this is now the time to think about moving your business forward and attracting more of your target market.
Direct mail design is a great way to reach new prospects and also communicate with existing customers. With an effective direct mail design you can successfully communicate with a selected market and build awareness around your brand.
With a professional corporate brochure design you can give your business credibility. It is a great way to showcase the products or services that your business provides and inform prospect customers about how they can benefit from working with you.
In order to develop a successful logo design concept, a variety of research should be undertaken. The missions and values of the company, its products/services, target market and also close competitors should be studied. Initial concept ideas can then be recorded via mind-mapping or brainstorming. A successful logo design concept will be eye-catching, memorable and will evoke a reaction from the viewer.
If you have already got a Facebook profile and/or a company page, this promotion is ideal for you. Facebook is becoming increasingly more powerful in attracting new prospects to businesses and providing a platform to showcase their products or services.