20 Sep How important is the business card?
As we all know the business card has been around for longer than we can remember and its usage and purpose has never changed. However, the rise in social media may be seen as a threat to this small marketing tool.
Although the actual fact is, the business card is thriving more than ever. With social media profiles becoming a must on your business card you can offer a gateway to be ‘LIKED’ or ‘FOLLOWED’. The result is that this small token can actually boost your social media status.
The business card serves as a personal reminder of you and your business, thus prompting the receiver to follow up a brief introduction that you may have had at a networking event or meeting. Without your business card they may simply just forget you are there.
This small marketing tool also offers the opportunity to express your brand. By paying careful consideration to the colour, layout and style of your business card you will be leaving your receiver with a strong memory hook.
It is quite clear to see that the business card will be around for many years to come and may in fact become more important than ever. So don’t give up on this long lasting tradition and ensure that you are proud of the business card that you are handing out.