When creating your logo design you will require a suitable logo font which will help to give your business individuality. However, choosing the correct logo font is not something that can be done quickly and many factors must be considered. The logo font that you choose can define how well your corporate logo will communicate with your customers.
There are unlimited styles of fonts that can be used for your logo and it could be easy just to select one that you like. However, different fonts can send out different messages to your target customers. For example, a serif typeface can often give a more traditional feel and may not be suitable for a modern company that is aimed at a younger audience.
With a strong understanding of typography I can offer valuable advice on the selection of your logo font to ensure that your logo design successfully communicates with the intended audience.