Our client was looking for a fresh new look to better represent the direction in which their business was heading. It was important that the brand did not appear too harsh and technical as this would not reflect the open and approachable service that they currently provide.
We created a brand that felt closely connected and offered an approachable feel with the soft flowing curves and lowercase type. The brand portrays professionalism and intelligence whilst still retaining the relationship driven values that their business has been built up on.