I’m sure you look at some of the big brands such as McDonalds and Coca Cola and see how they communicate with their target market and how their customers seem to form an emotional attachment with their brand. However, you ask yourself “How important is brand identity for a small business like mine?”
It’s common knowledge that as business owners we all require a steady stream of new customers to ensure that our businesses thrive. However, I am sure that you have experienced the displeasure of having interest from prospects that are not really the types of people that you are looking to work with. To help reduce this problem I am offering 3 tips on how you can attract the right type of customer to your business;
Running a small business is hard work and very time consuming. Whilst you cannot guarantee that your business will not fail, you can do certain things that will increase the chances of it being a success.
If you have already got a Facebook profile and/or a company page, this promotion is ideal for you. Facebook is becoming increasingly more powerful in attracting new prospects to businesses and providing a platform to showcase their products or services.