21 Sep Why is your logo design so important for your business?
You may have a fantastic business structure that is working a treat. The product/service that you provide is amazing and your customers are always happy.
However, the image of your business is something that should not be over looked. Your logo design is a representation of the ethos of your business and is one of the key memory hooks that will stick in your customer’s minds.
Logos have been around for as long as we can remember in one form or another, and it is what represents your brand identity and defines you from your competitors. Your logo design will be applied to numerous mediums including your business stationery, your promotional material and your website. In order achieve the right logo design for your business a number of key factors must be taken into consideration. Your logo design must appeal to your target market and successful engage with them. The choice of colour palettes, fonts and icons play a great part in this success.
As a small or start-up business it can be a challenging task to stand out from the masses of competitors within your market. This is where your brand image plays a more important role than ever. If you have the right logo design, your image will become embedded in your prospects minds and will in turn help you to convert more successful customers.